My Family Tree Is Entitled the Smiths One Hundred Years and Growing.

B. Utilize adjectives from Exercise A to complete this human-resources report

C. Look again at the adjectives in Exercise A. Which do you think are the three most important for a) a boss; b) a colleague in a team? Discuss your answers with a partner

I think a good boss should be a very helpful person, creative, with a lot of ideas to make the job easy and enjoyable for the people he has in charge, also, he has to be a hard-working person and atomic number 82 past example.

A colleague should be a respectful person, should a sociable person too to make the job of the others piece of cake going, and should be motivating so the colleagues experience in a good piece of work environment.

1.1.three Now open your Market Leader book on page 75 and develop exercises A to E on advertising and markets.

A. CD2.9 Listen and repeat these numbers: ok

823,120                8 hundred and twenty-three yard, ane hundred and 20

1,225,500            i million, two hundred and fifty-five 1000, v hundred

B. CD2.10 Mind to part of a sales presentation and underline the correct number in each sentence

i. last twelvemonth, the visitor had a market share of 10.three /103 per cent.

two. Last yr , for the launch of Sparkle lite, the advertisement budget increased by 30/ 13 per cent.

iii. Concluding year, the company sold more 850,000 /815,000 units of Sparkle.

4. The new advertising entrada cost E90,000/ E900,000.

5. The visitor wants to increase its market place share to 11,five /11,9 per cent.

six. Next year, the company wants to sell 210,000/ 2,100,000 units of Sparkle.

C. Lucifer the beginnings of the sentences (1-5) with their endings (a-due east)

D. In pairs, think of products which match the types of marketplace in Exercise C.

Nike shoes sell to a mass market

The empanadas are only produce in Colombia

Mc Donald´due south sells to a mass market

Christmas copse is a niche market

Gucci is a luxury-market product

E. Which medium is the best way to advertise these products (or the ones you discussed in Practice D)? Cull from the list below. Discuss your ideas with a partner.

A smartphone        a perfume        a health magazine

A sport machine        a new chocolate bar

·

Newspapers/magazines (the press) a health magazine

·

Online/cyberspace ads a sport car

·

Billboards/hoardings a sport car

·

TV/radio commercials a smartphone

·

Mobile ads a health magazine

·

Leaflets/flyers a new chocolate bar

·

Free samples a perfume / new chocolate bar

one.1.iv On page 83 of your Market Leader book, develop exercises A to C on describing companies.

A. The sentences below describe two companies, Dalotek and green shoots. Choose pairs of sentences which describe similar things and write them in the correct column of this nautical chart.

Dalotek A large car-parts company	Greenish Shoots A small garden-products company
Jhon smith started Dalotek in 1960 Dalotek exports to over 12 countries Dalotek provides components to the car industry Information technology manufactures car parts It has a work strength of 2,500 Information technology i ntroduces one  or two new components each twelvemonth	George and james Hawkins began Light-green Shoots in the 1920s Green Shoots sell some of its products abroad Green shoots supplies the gardening industry It makes garden products It employs about 35 people It Launches 12 new products a year

1.

Jhon Smith started Dalotek in 1960

ii.

Information technology has a workforce of ii,500

3.

Dalotek exports to over 12 countries

four.

It manufactures car parts

v.

It introduces 1 or 2 new components each yr

6.

It employs nigh 35 people

vii.

Green Shoots sells some of its products abroad

viii.

It makes garden products

9.

George and James Hawkins began Greenish Shoots in the 1920s

x.

Green Shoots supplies the gardening manufacture

11.

It launches 12 new products a yr

12.

Dalotek provides components for the car manufacture

B. Underline the verbs or verb phrases which hateful the aforementioned thing in each pair of sentences in the chart in Exercise A.

Jhon Smith Started Dalotek in 1960

George and James Hawkins Began Green Shoots in the 1920s

Dalotek A large car-parts company	Greenish Shoots A small garden-products company
Jhon smith started Dalotek in 1960 Dalotek exports to over 12 countries Dalotek provides components to the machine industry It articles machine parts It has a work force of two,500 It i ntroduces one  or two new components each year	George and james Hawkins began Green Shoots in the 1920s Dark-green Shoots sell some of its products away Green shoots supplies the gardening industry It makes garden products Information technology employs virtually 35 people It Launches 12 new products a yr

C. Use the verbs yous underlined in the Exercise B to complete this visitor contour.

GHK Services

GHK Services began in 1989 when Dieter Norland left his job as an engineer in the computer industry. The company makes loftier-tech security alarms and sells Its products all over the world. It employs 150 people at its factory about Rotterdam, although the company's head role is in Amsterdam and has A staff of 20, the company launches a number of new products each twelvemonth. GNK Services makes products to the security industry and manufactures domestic alarms for the general public.

one.i.five Go over learning object one and exam what yous have learnt on vocabulary.

1.2 Grammar

1.2.1 Develop the activities proposed in Tell me More for this section. Go to http://www.tellmemorecampus.com/

ane.2.two Open up your Market Leader volume on page 68: Develop exercises A to E of Language Focus 1.

A put these words in the right order to make sentences about bug at work.

1.

the deadlines  / the proyects / weren't / for / realistic i. The deadlines for the project weren´t realistic

2.

well-nigh people / the office / didn't / go out / until 8 p.chiliad ii. Nearly people didn´t exit the office until eight:00 pm

3.

a / director / good / wasn't / she            3. She wasn´t a good managing director

4.

on time / start / meetings / didn't 4. Meetings didn´t start on time

5.

didn't / she / to motivate / Know / the staff / how 5. She didn´t know how to motivate the staff

B. CD 2.four Mind to a chat to bank check your answers.

C. Correct ane mistake in each line of this bulletin

Maris, I'm sorry. I'grand having a bad day. I didn't sent the study                 1 Send

Out, and I not cheque the figures. I didn't get to the depository financial institution                                            2 didn't

On time, and I didn't phoned the suppliers. I tried to phone call you lot                   3 Phone

This morning time, simply you not reply. I think I need to go home                    4 didn't

D. Consummate these questions with did, was or were

1. Was he an efficient manger?

2. When were You born?

3. When did Ania outset to piece of work for IBM?

four. Why did Marcus change jobs?

five. Where were your next job?

East. Read the extract below. Then write questions using each of the words from the box

Where did Danielle grow upwards?

Why      how long             What     When   Where

Where did Danielle abound up?

How long did Danielle piece of work for Renault?

What did Danielle written report?

When did Danielle go to Harvard?

Where did Danielle do her MBA?

Danielle grew upwardly in Geneva. She studied engineering at academy in Paris. Then she worked for Renault for 4 years, from 2004 until 2008. She left Renault because she wanted to practise an MBA. She did an MBA at the Harvard Business Schoolhouse in 2009. Her adjacent chore was with GE

1.two.3 Open your Market Leader volume on page 70: Develop exercises A to Chiliad of Language Focus.

A. Discuss these questions in pairs

1. What was Steve Chore's greatest success?

Able to shows the world a different technology and other existing position as number one in the market for computers.

2. What made him successful?

His knowledge and piece of cake to convince people.

B. Read this article (ignoring the missing information), then write the questions to consummate the quiz on page 71 apply the article to help you.

Barack Obama described Steve Jobs Every bit 'ane of the greatest American innovators'. This is his story. He was born on February 24, 1955 in California in 1976, later dropping out of college, Jobs started Apple with Steve Wozniak . the company quickly became successful. In 1984 Apple introduced the famous Macintosh computer. The following twelvemonth, in 1985, Jobs left Apple tree because of disagreements with the CEO, Jonh Sculley

Afterwards leaving Apple, Jobs set up a new estimator company chosen next. He also bought a company called Pixar. It specialized in computer and animation

Jobs married his married woman Laurene , at a Zen Buddhist ceremony in 1991. The couple had three children.

The early nineties were difficult years for Apple, and the company presently wanted Jobs back. In Dec 1996, Apple bought Chore'south company NeXT. Apple tree paid 400 m for information technology. Jobs returned to Apple and in 1997 became the CEO. Under his leadership, Jobs turned the visitor around, with innovative products such every bit the iMac iPod, iPhone an iPad. In August 2011 Afterward a long period of  disease, Steve Jobs resigned equally Apple tree's CEO. He died two months subsequently at the age of 56 Is Apple tree'southward new CEO.

In his time at Apple, Steve Jobs created the most valuable engineering science company in the world. Today, it employs more than than 46,500 people worldwide.

1 Where was Steve Jobs born?	six Who did Jobs married?
ii. Who did Jobs start Apple tree with? a) A manager at Hewlett Packard b) His father c) His friend Steve Wozniak	7 How much did Apple pay for Side by side?
iii When did Apple innovate the famous Macintosh computer?	8 When did Steve Jobs resign as CEO of Apple?
four Why did Jobs exit Apple? b) A great job offering c) Disagreements with the CEO, John Sculley	9 How erstwhile was Steve Jobs when he died? 10 Who is Apple´s new CEO?
five What did Pixar specialize in? b) Figurer animation c) Estimator Software	11 How many people does Apple apply worldwide?

C. CD2.5 Listen and check the questions you wrote.

D. Answer the questions in the quiz above and use your answers to complete the article on page seventy

E. CD 2.6 Now listens and checks your answers

F. Work in pairs. Take information technology in turns to cull 5 questions from the quiz and "test" your partner. Help with answers if necessary

K. Complete these sentences. Give true information virtually yourself.

one. Last year, I bought a new pair of pants

2.  Yesterday, I was eating water ice cream with my nephew

3. Concluding summer, I went to Cartagena

4. When I was a child, I used to dream existence an astronaut

1.ii.4 Now get over exercises A to F on pages 77 and 78 of your Market Leader book about comparatives and superlatives.

A. CD2.11            Write    the         comparative      forms    of           these    adjectives.         Then     listen to check  how       they                are         pronounced.

1 small  Smaller                             4 high college                                              seven competitive more competitive

2 fast Faster                                5 bad worse                                 viii efficient more efficient

3 slow Slower                                half dozen skillful Better                                nine interesting more interesting

B. Look at            this        nautical chart.    Decide  whether              the         sentences          below   are         true(T) or false (F).                Correct the         false      ones.

	VW        Passat	Mazda  MX-5	Mini      Hatchback
Engine size	2.0 litre	i.8 litre	1.6 litre
Maximum speed	195 kph	195 kph	203 kph
Petrol consumption	iv.6 litre / 100 km	seven.three litre / 100 km	v.4 litre / 100 km
Luggage compartment	566 litres	150 litres	160 litres
Length	4,769 mm	four,020 mm	3,699 mm
Price	€xix,665	€19,174	€thirteen,410

one The Mazda is a faster car than the Mini. Imitation

2 The Mazda has a smaller luggage compartment than the Mini. Truthful

3 The Mini has amend petrol consumption than the Passat. True

iv The Mazda is more expensive than the Passat. Fake

5 The Passat is more practical for a family than the Mini. True

C. Complete these sentences well-nigh the             cars in Exercise B. Use the comparative               form of                the adjectives in brackets.

1 I think the Mazda is a more fashionable car than the Mini. (stylish)

2 The Passat has a more powerful engine than the Mazda. (powerful)

3 Compared to the Passat, the Mini is easier to park in small spaces. (like shooting fish in a barrel)

4 The Passat is cheaper to run than the Mazda. (inexpensive)

5 The Passat is a more spacious motorcar spacious the Mini. (spacious)

D. Consummate these conversations. Apply the superlative form of                the adjectives.

ane A: Advertizement on primetime Boob tube is expensive.

 B: Aye, it'due south the most expensive fourth dimension of the day to show an advert.

2 A: Nike's 'Write the future' commercial was very adept.

 B: Aye, I think information technology was the best commercial in 2010.

three A: 2009 was a bad year for the advertising industry.

 B: Yes, it was the worse year I tin can remember.

4 A: Red china has a very high number of cyberspace users.

 B: Yes, it has the highest number of users in the globe.

Due east. Which is the  all-time car for each of these people? Choose a car              from Exercise B.

STEFAN - Passat

I have a wife and 3 children. Nosotros drive a lot to visit relatives at weekends.

SOPHIE - Mini

I have a company automobile, but I want a fun car to drive at the weekends. I live in Paris, so parking isn't piece of cake.

PETRA - Mazda

I demand a car to take my six-year-old son to school and for local shopping. I don't want a motorcar that is expensive to run.

F.  Piece of work in pairs. Explicate your choice to                your partner.

I recall the best car is a Mazda considering is cheaper it run and also I tin take long rides with my nephews without thinking of the prices of the gas, besides it is spacious and volition have no problem to have all my family and Friends with me, I like to get hiking and I am able to deport all my stuff with me

one.2.5 Develop exercises A to D on page 79 of your Marketplace Leader volume near much/a lot, a niggling/a bit.

A. Look at this chart. What does it testify?

It shows what kind of advertising is making more money comparing the years of 2010 and 2011. It shows what type of ad the companies are choosing to evidence their products.

Toptek advertising spend 2010–2011

B. Consummate these sentences about the chart.

one In 2010, Toptek spent most of its advertising budget on ………… Idiot box …………………..

2 The amount it spent on TV ad was………… A LOT ………………… lower in 2011.

3 In 2010, the spend on outdoor advertizement was a……… Chip ………… higher than in 2011.

four Toptek spent most of the upkeep on………… INTERNET ……………. advertising in 2011.

C. Compare Toptek's advertising spends in 2010 and 2011. Talk about these points.

1 In 2010, Toptek spent about fifteen per cent of its budget on internet ad. The amount it spent in 2011 was much higher.

1 internet advertising

one. In 2010, Toptek spent almost 15 pct of its upkeep on internet advertising. The corporeality it spent in 2011 was much college.

2 impress advertisement

2. Toptek in 2010 spend a considerable amount of money in print advertizement, in 2011 the amount that they spent was a bit lower.

3 radio ad

3. In 2010, Toptek didn´t spend a lot of its upkeep advertising in radio and in 2011 either, the amount was just a chip lower than 2010.

D. Compare these ii pool tables using much,               a lot, a little and a bit.

The Archetype puddle table is a bit wider than the Trainer puddle table.

	Trainer pool      table	Archetype  pool      tabular array
Width	93 cm	95 cm
Length	176 cm	180 cm
Height	78 cm	fourscore cm
Weight	25 kg	50 kg
Price	£144	£280

The Classic puddle tabular array is a flake wider than the trainer pool table.

The Classic pool table is a bit longer than the trainer pool tabular array.

The Classic puddle table is a bit higher than the trainer puddle table.

The Archetype pool table is a lot heavier than the trainer pool table.

The Classic pool table is a lot more expensive than the trainer pool table.

1.2.6 Complete exercises A and B on pages 84 and 85 and A to C on pages 86 and 87 of your Marketplace Leader book.

A. Complete these sentences with the present continuos for of the verbs in brackets.  Use contractions where is posible.

1. Matti isn't in the office today. HE'Due south MEETING (meet) customers all day

2. Marta's on the phone. SHE'S CALLING (phone call) nearly the sales figure

3. I tin can't come up to the meeting. I'G WRITING (write) a report.  I must terminate it this morning

4. We ARE BUILDING (build) a new Factory in Kingdom of spain.  The Piece of work is nearly finished

5. The marketing squad is very busy right now.  They ARE WORKING (work) on the launch of a new product

6. Our business in Nippon IS Non GOING (non go) well at the moment

7. Nosotros have a lot of orders, so production IS HIRING (hire) twoscore extra staff

B. Work in pairs.  Ask and respond two questions.  Employ your ain ideas and words from the box in your answers

(buid, change, develop, better, introduce, gear up, open, organise, write)

A: What are y'all preparing for the meeting?

I'm writing a report of sales

B: Are you developing a new proyect?

Yeah, I'thousand edifice a house out urban center

C: What are yous changing in the Visitor?

We are organizing the homo resource department

D: Are you improving the office?

Yeah, I'k introducing a new projection

B. Work in pairs. Ask and answer these ii questions. Apply your ain ideas an

A.

Which tense are these time expressions ordinarily uses with? Put them in the correct cavalcade of the chart below

E'er         at the moment                currently             every 24-hour interval           normally              now

This time     today    commonly

Nowadays simple	Present continuous
ALWAYS EVERY Twenty-four hour period NORMALLY NOW	AT THE MOMENT CURRENTLY THIS TIME TODAY USUALLY

B.

Cull either the present unproblematic or the present continuous form of the verb to complete these sentences.

1.

I STAY / am staying at the Ritz every time I'm in New York. I stay / AM STAYING at the Ritz at the moment

2.

Jan works/ IS WORKING from dwelling today. She usually WORKS / is working at the company's training heart.

3.

She often CALLS / is calling Russia. Right now, she calls/ IS CALLING a Customer in Moscow

4.

I don't commonly DEAL / dealing with the paperwork. I deal / AM DEALING with all the paperwork while Susan is away

v.

Deliveries take/ ARE TAKING over two months at present. Usually they TAKE / are taking just six weeks.

6.

Most of the time we USE / are using DHL for deliveries. This time, we apply / ARE USING a different company.

C.

Complete this article with the present elementary or the present continuous course or the verbs in brackets

Contour PRET A MANGER

Pret A Manger…………… …IS ………. (Be) a Uk company and one of the world's leading sandwich chains. It …… SELLS ……. (Sell) freshly made sandwiches in busy city centres. At the end of each mean solar day, the shops … ARE GIVING ……. (Give) any unsold products to the homeless. Currenty, Pret ……………… (Do) very well in the south of England. Pret … OPERATES … (Operate) a total of 232 Uk outlets, and this year it … PLANNING …… (Plan) new outlets for London. In the U.s., it …………. (Have) 23 outlets in New York and another 10 in Hong Kong. Pret's international activities … ARE GROWING ….. (Grow) in importance. This month, every bit part of the next phase next stage of expansion, Pret … IS OPENING ….. (Open up) its offset two shops in Paris. At the same time, the marketing team …… WORKING ….. (Work) with Lewis PR, a global PR visitor, to improve the make'due south international prototype.

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